Customer Newsletters:
Newsletters are an inexpensive yet effective method of keeping your customers up
to date with your services and products. Some companies publish their
newsletters monthly, others quarterly and some only annually. The schedule is
what works for you and your market.
Internal Newsletters:
Finding good employees is just the first step, then you have to keep them.
Internal newsletters keep employees up to date with company happenings and
upcoming events. An informed employee becomes a better employee.
Print Newsletters:
One page flyers, 16 page novellas, black and white or full color - print
newsletters come in all sizes and colors. Once again, you need to determine what
your specific goals are and tailor your newsletter to meet them.
Electronic Newsletters:
Some call it the wave of the future, others call it spam. But whatever you call
it, they're here to stay. Electronic newsletters, often called e-zines, are the
cheapest way to distribute your information to the masses. But there are special
issues involved: formatting, how to maintain your mailing list for distribution,
who to send it to and more.
